No one likes annual reports. However, the situation changes when it comes to the Web. Online reviews are something different. There are no dull accounting policies, balance sheets or director’s report. They are great and brand new instruments for promoting your agency, bolstering brand identity and even finding new potential clients.

Just with a little imagination you can transform the so-called ‘gray literature’ into an amusing project that will grab the users’ attention and make the company’s presence more significant. It is an effective marketing trick that benefits your business. Today we have gathered 20 brilliant examples of skillfully executed annual reports that have a charismatic and interesting idea.

Website Design Featuring Annual Reports

PSD2HTML

PSD2HTML tries to cover the whole decade of their challenging and honorable job. The experience is achieved through a skillfully realized cosmic theme, delicate line style icons that are subtly animated and creatively illustrated stats.

Getting Git Right

This is another example of a website that shows a ten year period of the company’s productive work. Much like the previous example, the design has a friendly aesthetics achieved through smart, dynamic contour illustrations, bright coloring, and flat style graphics.

Energy Trust

Energy Trust also celebrates the first significant jubilee – 10 years. Since the company deals with pretty serious issues, it is not surprising that their online review has a businesslike atmosphere and utilizes calm and neutral coloring.

Vimeo

Vimeo introduces to the online audience a concise review of its activity, covering the most popular videos of the year. It has a pleasant and handy interface based on a grid structure that easily handles all sorts of lavish multimedia.

Foundation Center

Foundation Center jumps at you with the kaleidoscope of bright colors that establishes a positive air. Although the backdrop is lush, yet it naturally gives the center stage to the content, making the integral parts of the report more appealing and attention-grabbing.

Crop Trust

Crop Trust remains tidy and succinct throughout all sections. It exudes an image of seriousness and reliability, exactly what is needed to show the company in the best possible light.

Internet History

Internet History by DZ is a cutting-edge review that is presented through the original timeline. It offers you to embark on an amusing adventure through the history of the Internet that is powered by interactive features.

VNG

VNG has a 10th anniversary; and, it is a perfect occasion to create a some kind of an online version of a review and publish it on an official website in order to strengthen the brand identity. It adopts an illustrative approach for adding fun and amusement.

Telstra

Telstra briefly familiarizes the online audience with events and achievements of the company that happened during the past year. The website has a neatly organized layout and utilizes different colors for highlighting the content.

Dubai Airports

Dubai Airports Review looks serious, able and informative. Though it does not have an element of playfulness that as a rule unobtrusively attracts readers, it is still interesting to examine.

Proximus

Proximus has a content-intensive website that is populated with lots of interesting facts, and stats. Everything is neatly formatted and placed in a well-structured grid. So that you can familiarize yourself with the main figures, financial report and discover other highlights.

YouTube

YouTube celebrates its significant milestone. It offers you to take part in an amusing test that checks your knowledge about the platform. It includes the most popular and ground-breaking videos that symbolize the decade.

Landsvirkjun

Landsvirkjun looks so natural and subtle that this serenity ignites interest from the first seconds. However, in order to get acquainted with numbers and stats you need to delve more deeply into the project.

Suzuki

Suzuki celebrates its small jubilee. It has created an exciting and unique website that is filled with illustrations and fancy animations. You can go through the various car models and find out some intriguing details.

Ing Direct

Ing Direct demonstrates its achievements and progress of 16 years of work with the help of the well-organized, neat and good-looking website. It offers a great experience enriched with visuals and sound effects.

inTacto

Although inTacto celebrated its 10th-anniversary several years ago, the website is still worth your attention. It was one of the first that introduced us to online reviews. The idea was pioneering and innovative, to say nothing about its realization and design.

Deltares

Deltares expresses a serious personality. The urban atmosphere, sharp typography, flat graphics substantially contribute to the general feeling while subtle effects that accompany lettering add flavor.

BlueCrossma

BlueCrossma targets a broad audience with its clean, fresh and artistic design. The online report has a positive energy and certain charm that is produced by exquisite typography and modern graphics. Open feel gives the content a dominant position.

Ustream

Ustream has a modern and sophisticated aesthetic. Dark coloring, bold graphics, refined, ultra-narrow type, and some asymmetrical touches give the annual report a magnificent feel. It gently invites you to scroll down and get to know the project better.

Den Bla Planet

A couple of years ago Den Bla Planet published an online annual report. It still looks dramatic and eye-catching. Beautiful neon coloring that stands in sharp contrast to the backdrop outlines the content while corresponding charts and images clarify the issue.

Conclusion

Review websites can be attributed to online infographics that manage to draw and maintain users’ attention on boring statistics almost effortlessly. They offer an interesting and unique visual storytelling experience, unobtrusively giving people information about the company’s activity. Whether you opt in favor of the illustrative approach or remain faithful to solutions with a businesslike atmosphere, it benefits and strengthens brand identity.

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