There is a reason why we go to the same restaurant, same grocery store, home decor store and salon. These places have left a positive impression on us, which builds huge loyalty towards their business. No matter what type of business you are running, user experience and engagement are the most important factors that drive loyalty and the online world is no different.
When it comes to establishing an online business, it is important to offer flawless user experience to build an impressive roster of users. Problem resolution, speed, design, and easy navigation are the pillars of an incredible user experience.
Whether you have been running an online venture for quite some time or planning on launching one, it is extremely easy to understand what you can do to improve user experience on your website.
There is a reason why we go to the same restaurant, same grocery store, home decor store and salon. These places have left a positive impression on us, which builds huge loyalty towards their business.
Today, in this article, we have pulled together few ways to help you enhance user experience as well as a user interface on your site.
1. Design
The design is one of the greatest contributing factors to the enhanced user experience on your site. Certainly, a beautiful and eye-catching design captures the attention of a user and improves user engagement. However, having a good design doesn’t mean you need to add a lot of elements that aren’t even functional. A cluttered and untidy website design often contribute to the poor experience. As a matter of fact, nothing beats a simple and elegant website design. Therefore, it is always suggested to keep your design minimalist and simple with enough whitespace for your visitors to understand what exactly your company does.
2. Speed
Speed is yet another factor that decides the success of your website. A majority of people have become impatient, thanks to the evolution of the internet and a variety of options available on it. Today, web users tend to abandon a website if it does not load within 5 – 7 seconds. Having a slow loading website usually make webmasters lose out on many potential customers.
Moreover, the ever-growing competition online has also made it quite mandatory to optimize your website for speed. As web users have enough options to choose from, why would they want to waste time on your site if its forever to load?
3. Security Assurance
With popularity comes the risk of security and the internet is no exception. Millions of scams and hackers have made web users extremely cautious. Therefore, offering security assurance improves your website’s credibility and build the trust of your users in your business.
4. Implement Calls to action
Implementing calls to action is extremely important if you want your visitors to become regular customers. A call to action specifies what a user has to do after landing on your site. A CTA should be designed keeping a few factors in consideration such as color, font, place and more. Moreover, your CTAs should stand out from the rest of the content of your website in order to grab the attention of your users and encourage them to click on it.
5. Use Appropriate Visuals
Visuals can completely change the way how your website looks. Adding appropriate images, videos and animations makes your website interactive and holds the eye of your visitor. However, your website shouldn’t just revolve around visuals, this can lead to a cluttered and untidy design, which indeed doesn’t look appealing. Also, try to use original images since they add to the credibility of your website. Remember don’t overdo it!
